August 17, 2009

Our small firm is as busy as an aiport.


Incoming, outgoing. We must track every project with the care and concern of an air traffic controller. Mistakes may be fatal to our livelihood and reputation — or to the ambitions of our clients. "Failure is not an option," to quote a former NASA official.

That's why the position of office manager is so important to our survival. Danielle not only makes sure that we have all the basics in place. She also assists in design, production and research. On top of all that, she is a designer-in-training. She's the epitome of our philosophy that in our line of work education never ends.

Danielle Vega, in her own words...

"It's great to work here because Regina and Robert encourage creativity. I take evening design classes to develop my skills, and they've been really supportive of that.

So much more happens in a professional setting. It has been interesting to learn the philosophy behind the design. To know the reasons why things are done a certain way. And to develop a better sense of what is good and bad design. It's also fun to learn about different printing processes and textures and colors. I'm constantly learning, and that's what make this studio special."

Regina Rubino. Robert Louey.

note: Danielle has finally decided to go back to school this Autumn and get her degree!