We’re looking at creating actual apps and using break-out ideas, determining how to “get the eyes on” our client. The knowledge multiplier means what was important in 1998 is irrelevant today. We’re constantly digging and delving into new technologies, permutations of new technologies; we scour the entire industry, comparing new tools, apps and user trends. We go headlong into online research, blogs, marketing publications, design awards…evaluating success stories… What are they doing well and why? Where are our client’s users are going, because that’s where we need to be — before they get there. What is the trajectory our client is on and what are they going for? We survey the current landscape with a view over the horizon and into the future.
Our research can also help to establish benchmarks, or set a path as to where and how the client might want to focus their time and money.
We spend A LOT of time searching for where the meat for the next great idea is going to come from. I need to be able to report back to the team with reliability and data…“I can recommend this path because…”
The wonderful thing about working with Regina’ Rubino's team is that none of us works in a silo. Everybody grows into the project together. We all learn from each other, we all teach each other, it elevates the outcome of the site or application and ultimately, the client benefits.
{to be continued}
