As a designer, and also as a product and industry trends researcher, I’m so very fortunate to have had the opportunity to work with IMAGE: Global Vision and (more specifically) Regina. While the nature of my work may sometimes seem like an exercise in tedium, Regina provides the most interesting projects, then layers them with multi-faceted approaches, and sets me free to conjure up inspired, fresh ideas, appropriate for that client and their customers by translating my research into solutions.
Regina Rubino lets me go to do my own thing, She is extremely thorough, open to creativity and ideas, and I appreciate that the weight and value Regina places on each part of the process is equally important, (element) research, imagery, design, presentation, and that what each element brings to the solution has equal value.
Regina also gives me the time to invest myself into new areas. My research is broad and deep. Indeed, some of our projects have been measured in years, rather than the quick turnover required by most of the traditional agencies concerned more with numbers. She also engenders me with the knowledge that I’m contributing to the creation of a vision. This is a rare opportunity for a freelance researcher. It’s not Dragnet “Just the facts ma’am”, but ideas are welcome.
~ Kathleen Lamphere
{to be continued…}
