Something about opposite poles must appeal to
us.
It
was 25 years ago this month that Robert Louey and I relocated Louey/Rubino Design Group from
New York City to Los Angeles. The move had immense implications when you
consider that we are both native New Yorkers.
But
unlike many Americans who find the cultural differences between the two coasts
entertaining, Robert and I had a different East and West in mind when we made
the move.
Through
the years we have developed ties to brands that span the globe, from the
Beverly Hills Hotel to the Park Hyatt Shanghai and back to Andaz Wall Street. Whereas
Los Angeles is often referred to as the Left Coast by some wry humorists in the
States, for us it was actually a central location between Europe and Asia.
We have spent a lot of time in Asia — the Far
East.
We have also spent a good deal of time in Europe — the Western World.
And
so, for us, East and West have become relative terms. Together, they constitute
our essential nature and core values. Now located in sunny Santa Monica, it is
fair to say that we are east of Hong Kong. And yet we are west of the east
coast — the locale of cherished memories and friends.
I
would have it no other way. At an
early age I felt affection for the styles and mores of the East, although I deeply
appreciate my East Coast roots.
As
an adult living in Southern California, I am considered a Westerner, and yet
spend much time in Hong Kong, Beijing and Singapore, to name a few of the cities
that are west of my home and yet located in the East.
After living in Asia for a decade my heart and soul remained there even when I returned home to California, which I also love.
When
you’ve traversed the globe many times, East and West become less about
direction than attitude. I would never forsake one for the other; nor would
Robert. Opposite poles have long
lived comfortably in our hearts and souls.
Champagne,
balloons, high fives and big embraces to all our friends worldwide who have
enriched our lives and helped us succeed simply by living here, there and
everywhere.
{Surfboard Design for The Beverly Hills Hotel}
