Would you eat a shoe?
Let me restate the question. Would you eat a piece of designer chocolate flavored with cilantro that features a painting of dancers and a woman’s shoe?
That’s a mouthful.
Recently I visited Sue Chen of NOVA at her office. We love stylish treats that are fun and make us all happy. So I brought a box of MarieBelle New York handmade squares. They combine the finest single-origin chocolate with unusual ingredients — saffron, lavender, cardamom — and artisanal illustrations.
It’s all edible, of course, and yet you’d think you were biting into the collection at the Museum of Modern Art. “That Picasso was tasty. The Chagall was divine!”
The next day Sue texted me this photo and “I just ate a delicious shoe.”
Not necessarily a surprise, since she is a connoisseur of Jimmy Choo and Christian Louboutin. But the comment delighted me! It was witty, appreciative and spoke of the unique ways elegance, art and friendship can be expressed.
No matter what services or products we provide, don’t we wish we could deliver them in an incomparable box as though they were gourmet chocolate or semi-precious jewels?
Or maybe that’s the lesson: we must deliver our goods and messages with flair. A dash of humor. An exotic combo. A splash of surprise. And a smile.
