The NEW YORK CENTRAL logo seeks to capture that which is authentically New York.
The sparkling lights, the modern atmosphere, the energy — the very things which
make it so iconic. The logo shows this in the rays of light and the cool, modern colors.
At the same time, NYC is also about the land, the pure ingredients and farm-to-table concepts.
It is both chic/modern and approachable/honest. At the center of the center of the logo
(the heart of the concept) lies the fork, a humble and yet iconic symbol of food and the table,
which ties these ideas together. The guest feels warmly invited in, but the invitation
still feels exclusive.
