Keen brand identity design demands that we treat every surface as an opportunity to be expressive.
This is why we took special care when designing the RIA stationery.
The face of each business card suggests the sheen of the water’s surface that catches light
and reflects subtle color (and mood) changes.
Visual fluidity — the emotive nature of the RIA brand identity — allowed us to subtly remind diners
of the incomparable sensation of walking along a shoreline at dusk, shifting sand underfoot,
sea brine kissing their toes.
